Shannon Lee
Creative Leader Brand Enthusiast 

As Executive Creative Director at Komodo Health, I lead brand and campaign strategy, partnering closely with sales and digital marketing to translate business priorities into integrated,
full-funnel campaigns. My work spans brand evolution, demand-focused storytelling, and execution across the full customer journey.

I recently directed a 90-day corporate rebrand and led creative development for Komodo’s AI platform, Marmot, from positioning through launch, including a Nasdaq MarketSite feature. This work has supported approximately $120M in marketing-influenced pipeline. I also serve on Komodo’s AI Council and AI Adoption & Enablement Committee, helping teams apply AI thoughtfully to improve speed, quality, and governance.

Prior to that, I spent 16 years agency-side, where I built and led a 22-person creative department serving enterprise technology, healthcare, and SaaS clients. My remit spanned team design and leadership, budget and vendor stewardship, and end-to-end brand and campaign programs. I introduced creative automation that reduced production costs by $224K annually, partnered with strategy and media on integrated go-to-market initiatives, and maintained strong team health with an 88% retention rate while raising the quality bar.

Beyond day-to-day leadership, I invest in the industry. I served five years on the American Marketing Association Chicago board, including a term as President when the chapter earned Silver Chapter of the Year honors. I also contribute as a member of the Fast Company Executive Board.

At the end of the day, the work is about building teams that do their best work, feel supported, and deliver outcomes that matter to the business.