Biography

Executive Creative Director

Komodo Health, San Francisco

Sept. 2024 – Present

Lead brand marketing and creative strategy for a 700-person healthcare technology company, driving design, storytelling, and campaigns that generated $120M in marketing pipeline.
Directed a corporate brand refresh, repositioning Komodo as an innovation-forward leader with
a human-centered identity, including the update of 100+ marketing assets, new website, and
lead-gen campaign and within first 6 months.
Partnered with executive leadership to launch Marmot, Komodo’s enterprise AI platform, shaping narrative, value proposition, and integrated campaigns, including a Nasdaq Times Square takeover and a virtual event with 600+ registrants and 66% attendance.
Serve on Komodo’s AI Council and AI Adoption & Enablement Committee, influencing company strategy for integrating generative AI with individuals, teams and operations.
Achieved a 3X lift in creative output by introducing a streamlined Asana request process, adopting a contractor/offshore model, and deploying automation and AI tools.
Manage a hybrid team of in-house creatives, project managers, and social media, plus external agencies and contractors, expanding capabilities across marketing functions.
Collaborate with executive leadership to ensure brand and creative vision supports revenue, talent, and enterprise priorities.
Sustained high team engagement and retention while scaling creative capacity to deliver 1,500+ marketing initiatives annually.

SVP, Creative

StudioNorth Agency, Chicago

Jan. 2018 – Sept. 2024

Led and inspired a 22-person, high-performing creative team at a B2B marketing agency, fostering a positive culture and maintaining an 88% employee retention rate.
Developed data-driven creative strategies and oversaw delivery of campaigns across healthcare, tech, pharma, and nonprofit clients.
Proposed and implemented a creative automation platform, saving $224K annually on ad production.
Delivered dynamic pitch presentations and capabilities decks to clients and executive leadership, using a storytelling approach.
Created a distinct “plan on a page” strategy framework, leveraged by clients and internal teams.
Managed outside vendors, partners, and freelance talent across design, writing, photography, and video production.
Contributed thought leadership as a member of the Fast Company Executive Board.

Creative and Engagement Director
StudioNorth Agency, Chicago

Jan. 2014 – Jan. 2018

Led a 12-person Creative Department covering design, UX, content, social, and video.
Directed creative efforts, wrote briefs, inspired ideas, and ensured high-quality execution.
Developed brand identities and comprehensive systems for organizations and products.
Led video production, web, events, booth design, product launches, and social campaigns.
Invited as a speaker at an annual Healthcare and IT Marketing Conference. My presentation, "Magic Sauce," focused on human-centered marketing approaches.

Associate Creative Director
StudioNorth Agency, Chicago

Apr. 2008 – Jan. 2014

Conceptualized, designed, and directed websites, apps, email, social media, integrated campaigns, event experiences, brand systems, videos, and other marketing collateral.
Estimated new projects and ensured all projects were executed on time and on budget.

Art Director
Hu-Friedy Group, Chicago

Sept. 2003 – Apr. 2008

Created advertising, direct mail, packaging, promotions, catalogs, brochures and digital media for a leading dental instrumentation company.
Worked closely with internal Marketing Communications and Sales and Product Development teams to create unique marketing strategies for product promotion.
Conceptualized, initiated, and procured funding for a web-based pre-press portal and on-line proofing system to automate workflows and eliminate costs of $5K+ per year.
Managed relationships with contractors, photographers and print vendors.

Sr. Digital Designer
Spry Technology, Chicago

June 2002 – Sept. 2003

User Interface designer and Information Architect for Spry, a former technology consulting firm specializing in the development of custom web applications.
Primary client was Johnson Controls, Inc.
Developed all corporate branding initiatives including company website and multimedia presentations.
Facilitated client meetings to resolve usability and business process issues.

Board President (volunteer)
American Marketing Association, Chicago

July 2021 – July 2022

Led a 15-person Board for the largest chapter in the US with over 750 members.
Revamped the chapter's annual strategic plan with SMART goals and enduring strategic initiatives that continued to serve as the foundation for the next two terms.
Worked with committee leaders to track KPIs against their goals monthly.
Led monthly board meetings and emceed 21 events throughout my term.
Focused on succession planning, ensuring chapter leaders were developed to grow.
Pioneered the chapter's inaugural DEI committee.
Proud winner of the 2022 Silver Chapter of the Year award.